About Us

At Lux Dog Food & Treats, dogs are at the heart of everything we do.

As passionate Rottweiler owners and breeders, we understand how important nutrition, quality and trust are when it comes to our dogs. What started as a genuine love for the breed and a commitment to giving our own dogs the very best has grown into a family-run business built around quality raw feeding and natural products.

We carefully choose every product we stock with our own dogs in mind. From complete and balanced raw meals to natural treats, bones and supplements, we only sell products we would be happy to feed to our own dogs.

We believe dogs thrive on natural, species-appropriate nutrition — feeding them as close to the way nature intended as possible, with quality ingredients and no unnecessary fillers.

Alongside our raw food range, we also offer professional stud services, backed by hands-on breed knowledge, experience and a genuine passion for Rottweilers.

Whether you are new to raw feeding or have fed raw for years, we are always happy to offer friendly advice and support.

At Lux, quality, trust and your dog’s wellbeing always come first.

Dogs Are Family

Dogs have always been a huge part of our lives and are at the centre of everything we do at Lux.

From raising and caring for our own Rottweilers to choosing the food we feed every day, quality and wellbeing always come first. We believe dogs deserve natural, nutritious food and products chosen with care.

Every product we stock is something we would happily give to our own dogs — because if it’s not good enough for ours, it’s not good enough for yours.